FRESH: Reinventing America’s Food System

. 2 min read
Kelly the Kitchen Kop and Cheeseslave

I’m so excited I can hardly stand it! In less than a week, my dear friend and fellow blogger, Kelly the Kitchen Kop is flying to Southern California and we are going to go to the beach! Newport Beach, to be exact, to attend the Newport Beach Film Festival. We are covering the screening of a new feature-length documentary about sustainable agriculture called FRESH.

FRESH celebrates the farmers, thinkers and business people across America who are reinventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.
Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthurs 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.

How exciting is that trailer? I can’t wait! There will be a panel discussion about sustainable food systems after the movie screening.

Kelly the Kitchen Kop and I will both be blogging about it so be sure to check back. (You may want to sign up for email updates or subscribe in a reader so you don’t miss a post.)

In addition to the screening and the panel discussion, Kelly and I will be hitting the farmer’s markets in Hollywood and Santa Monica to taste all the goodies including real California raw milk, and of course my beloved oysters. Not sure if I can get Kelly to try an oyster (What a wimp!) but I’ll do my best. And we’ll meet the farmers and local food producers including sourdough bread baker, Jack Bezian (I’m sure Kelly’s going to go home with a suitcase full of bread).

And of course I’m going to take her to a few of my favorite Los Angeles restaurants. I promise to take lots of pictures and I will be blogging about it.


Just heard from the producer of FRESH.

If you are in the Southern California area, you can attend this screening! You can buy tickets here. If you plan to attend (next Tuesday night at 6 pm in Newport Beach), please comment below — we’d love to meet up with you before or after the show!

Anyone who is interested in holding a house party/screening, please comment below. I’ll send your info to the producer and they can send you a DVD. I plan to do a house party here in LA with our local Weston A. Price chapter. If you want to see the movie, sign up on our Meetup site and you’ll be informed when the screening will be.

If you’re not in SoCal, the movie is going to be released on the internet in May or June so you can watch it on your computer for a buck or two (kind of like they did with The Secret).